Honda F1 Season Templates
I led the development of Honda’s 2026 Formula 1 season templates, defining the visual identity across both static and motion content. With Honda supplying the power unit for the Aston Martin Aramco Formula One Team 2026 car, the visual system needed to feel premium and performance-led.
The Challenge
Assets would be used live across race weekends, often under time pressure, so the challenge was balancing a refined, high-end look with ease and usability for the social media team. I also had to ensure that the red, white and blue of Honda’s identity worked well with the green of the Aston Martin F1 brand.
Creative Approach
We built a comprehensive and flexible template library covering everything from quote cards and results graphics to infographics, explainers and schedules. The system was designed to scale across formats while remaining easy to use, ensuring consistency without slowing the social team down while they’re on the ground.
Result
The final template suite gave Honda a strong, cohesive presence throughout the season, while empowering the social team to deliver content quickly and confidently during live races. The system successfully combined premium branding with practical functionality, providing a strong visual foundation for Honda’s return to Formula 1.