2026 Autosport Awards
I project managed the creation of the visual identity and event asset rollout for the Autosport Awards 2026, one of the most prestigious events in the motorsport calendar.
The Challenge
The identity needed to feel luxurious, premium and suitably high-end, while still being flexible enough to work seamlessly across a wide range of physical and digital formats within a live event environment.
Creative Approach
We developed a refined visual system that could scale across multiple touchpoints without losing impact. The identity was applied consistently across elements including the main staircase, step-and-repeats, external branding, digital screens and table scapes. Each component was designed as part of a wider system, ensuring everything felt considered and cohesive rather than standalone.
Result
The final rollout created a strong, unified atmosphere across the entire event, from guest arrival through to the awards themselves. The consistent application of the identity elevated the experience and reinforced the prestige of the Autosport Awards, delivering a polished and memorable visual presence throughout the night.
