Launching Cadillac
Formula 1 Team.
I brought the Cadillac Formula 1 Team into the business ahead of their 2026 debut after being contacted directly via LinkedIn. From day one, I led the relationship and worked closely with the team to define the scope and shape how the brand would launch on the world stage. This agreement brought in £4,500.00 a month for the business.
The Challenge
This was a brand-new Formula 1 team for 2026, entering one of the most competitive sports in the world. The challenge was to help them establish a clear, confident identity from scratch. One that felt premium and consistent across a vast range of touchpoints, while operating purely as a design-only engagement.
Creative Approach
Design delivery was handled collaboratively. I oversaw the overall creative output while contributing hands-on where needed, ensuring everything aligned with the client’s bigger picture. The work covered a broad range of launch assets, including grid trolleys, team kit, driver cards, track maps and internal HR documentation, all designed to feel cohesive and unmistakably Cadillac.
Result
The launch work gave Cadillac a strong, unified visual foundation ahead of their entry into Formula 1. Every asset worked together to establish clarity, consistency and confidence, helping position the team as a serious new contender before they’d even hit the grid.
