Rachel is a leader in design with over eight years experience shaping brands and visual strategies across the motorsport industry.
Guiding a brand-new Formula 1 team entering one of the most visually competitive sports in 2026.
Cadillac F1 Team
Launching the team
With a fairly open brief, there was an opportunity to move beyond standard event merch and push the circuit’s branding in a more unexpected direction.
Silverstone
British Grand Prix
Fan giveaway
In the news
Females in Motorsport
“This January, The Race Media Awards crowned Pace Six Four as their International Agency of the Year. We sat down with one of the women instrumental in the agency’s renowned work across Formula 1, ABB FIA Formula E, and GT series: Head of Design Rachel Smith…”
Pace Six Four
“When Rachel Smith joined Pace Six Four in 2020, she was just the fourth member of the team. On 16th March 2024, she celebrated her four-year work anniversary as a central figure in what has become a significantly larger organisation…”
